The latest coworking trends
Changes and tendencies
Shared offices in Sofia have reached over 55 000 sq.m, shows recent research of Cushman & Wakefield Forton. Proworking is the new global trend in shared offices and those located on main boulevards are prefered by tenants.
Two out of three new coming tenants in Sofia are interested in flexible working space, the research found. New coming companies entering the market and growing companies more often consider coworking spaces since that strategy ensures their future growth.
It is expected that with the imposition of the hybrid model, which includes work from different places, the demand for flexible office solutions will increase.
In the context of the pandemic, global office markets have undergone major transformations. One of them is the new position of the shared office space. From alternative workspaces for freelancers and start-ups, they have evolved into an essential element in the mix of office buildings themselves.
About 75% of the spaces available at the beginning of the year are located outside the central parts of Sofia – in the office areas along the major boulevards and on the outskirts. Operators of shared workspaces often become tenants in large business centers in these locations or the office buildings themselves add similar solutions in their mix of areas.
Serviced offices are preferred by tenants on main boulevards, while in the central regions individual memberships are more in demand. The indicator is measured on the basis of the number of working days worked during the month. According to this, serviced offices located on the outskirts of Sofia and on big boulevards enjoy 73% and 63% occupancy per month, respectively, while those in the centre and wide centre – at 48% and 30%. And vice versa – individual memberships hold the highest occupancy in the central areas of the city.
The segmentation of the shared office space market is a global trend, as this market is entering a more mature stage and customers’ needs are becoming more diverse. In response to this is the imposition of the proworking model, which offers all the standard office services and social experience of coworking spaces, but in a closer to the traditional high-end office environment.
Tenants receive a fully equipped office, meeting rooms, along with a full range of services, mainly focusing on providing comfortable office environment and low noise levels. Some observers describe proworking spaces as a more corporate version of flexible workspaces. For this reason, this model enters mainly into office buildings, as it fits better into the overall environment.